Terraced Victorian and Edwardian streets dominate here, tight-knit rows that sell fast and cheap by national standards, with the odd flat conversion and a scattering of semis further out. It's a dense, unpretentious part of Rugby — the kind of place where you notice the traffic and the corner shops before you notice anything designed to impress you. The numbers back up that first impression. A typical house here sells for around £190,000, a quarter less than the wider Rugby average and barely half the national median — terraces alone trade at £190,000 against £230,000 nationally, and flats are the biggest local discount of all. Freehold ownership dominates, which on a terraced street usually means long-term owner-occupiers rather than a churn of buy-to-let tenancies, and the sales data bears that out. Rugby Rail Station gives you a way out for commuting, and if schooling matters, Riverside Academy carries an Outstanding rating locally, with Lawrence Sheriff School as the nearest Outstanding secondary — though New Bilton itself has only one school within its own boundary, so most families are looking just beyond the immediate streets. Green space is plentiful in relative terms — fourteen hectares spread across two dozen pockets, more generous per head than the national or regional norm — and full-fibre broadband reaches the vast majority of homes, which matters more than it once did given how many people now work from the kitchen table. Health outcomes here are rated well above the norm, which tends to track with a younger population, and at a median age of 36.7 this is a place with more families and working-age residents than the national average. The pattern that stands out, though, is the gap between how good most things look and how the area's safety grade sits apart from all of it — violence and anti-social behaviour together account for well over half of recorded crime, and this is the one grade that lags behind an otherwise strong scorecard of connectivity, health, nightlife and affordability. This suits someone who wants space for their money and doesn't need a leafy hush to feel settled — a first-time buyer, a commuter using Rugby station, a family prepared to look outside the immediate neighbourhood for its Outstanding primary place. It's less suited to anyone whose main priority is a quiet, low-crime street, because that's the one area where New Bilton clearly underperforms its own otherwise solid profile.