Town · 28,553 residents
Very good · better than 7 in 10 towns
Check Local Score out of 100 · 60 is typical for the country
Each arc is a topic, coloured by its score
Map outline: Official built-up area
Deal scores 71/100 overall, which the scorecard rates as very good — 60 is typical for the country.
It stands out for safety (79) and environment (73).
Scores come from official data on safety, schools, transport, prices, health, food & drink and the local environment, for Deal in South East, each measured against the national average.
Deal reads like a Victorian seaside town that never quite became a commuter suburb — terraced streets running down towards the front, a scatter of independent shops, and a population whose average age sits a decade above the national norm. This isn't a place in a hurry. The pace suits people who've already done the busy years elsewhere and have come here for the light and the sea air rather than the career ladder.
The practical picture is where Deal gets interesting. Two stations — Deal and Walmer — give you rail options without needing a car for everything, and the schools nearby include a run of "Good"-rated primaries such as St Mary's Catholic and The Downs Church of England, which matters if you're moving with children. But look closer at secondary provision and the story softens: the average Ofsted rating across the town's eight schools sits right at the national midpoint, and Goodwin Academy's progress score is well below zero, meaning pupils there tend to make less academic progress than similar students elsewhere. Housing fits the same modest, steady character — mostly freehold terraces, a median price around £298,500, which is close to the national average but a shade above the wider Dover district. A "For Sale" board here most often means a two-up two-down changing hands between local owners, not developers.
Day-to-day life leans on the outdoors: over 70 green spaces and 61 hectares of them thread through the town, more green space per head than the regional average, so the walk to the seafront or a local park is built into ordinary routines rather than a special outing. Health provision scores strongly against national patterns, which tracks with an older population that has settled rather than passed through. The one note that cuts against the town's generally comfortable grades is safety — violent and sexual offences make up nearly half of recorded crime, a heavier share than you'd want to see, though the trend here is moving in the right direction rather than worsening. Affordability sits close to average nationally, income levels are on the lower side for England, and the overall economic position is middling rather than deprived or prosperous — this is a place of modest means, not a wealthy retirement enclave.
Deal suits people prioritising space, sea proximity, and a slower rhythm over school league tables or nightlife choice — those exist here (its "nightlife" score is strong for a town this size), but they're not the main event. If your priority is a top-flight secondary school or a fast, guaranteed commute, look elsewhere in the district; if it's a coastal terrace, good primaries, and a genuinely improving safety trend, Deal earns a longer look.
Data last updated: 19 October 2026
Pick another area to line them up side by side — the verdict, both Check Local Scores, and what actually separates them.